Marketing In Uncertain Times
Over the last 2 weeks a lot has changed. As a marketing communications pro, you are likely asking yourselves some new questions… What does my target audience care about these days? Do they have new...
View Article3 Search Marketing Tips for 2017 You Should Use Right Now
3 Search Marketing Tips for 2017 You Should Use Right Now We cover a lot of ground in On Marketing. An area we have underserved a bit over the past few months is search. Especially organic search. It...
View ArticleDon’t Forget To Get The Basics Right
Don’t Forget To Get The Basics Right Too often we get mired into the weeds of our businesses. I like to say that we get too busy working IN the business to work ON the business. On Marketing is guilty...
View ArticleDon’t Skip Strategy Day – Why Search AND Social Are Essential Together
Don’t Skip Strategy Day – Why Search AND Social Are Essential Together Have you ever seen those dudes walking around with massive arm muscles and skinny legs? They work out hardcore, but they skip leg...
View ArticleGearing to Shake Things Up? Take a Lesson from Cadillac
Gearing to Shake Things Up? Take a Lesson from Cadillac In 2013 Cadillac sold 182,543 cars. That’s 15,211 cars per month, and 507 per day. That seems like a lot. And, in many ways, it is. In fact,...
View ArticleWhat Does Steve Martin Have To Do With Advertising
What Does Steve Martin Have To Do With Advertising By default, I view the world through a prism of marketing intrigue. The result is I tend to examine nearly everything I see with a perceived (or...
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Are Big Marketers REALLY Pulling Out of Digital Advertising?
Are Big Marketers REALLY Pulling Out of Digital Advertising? “Digital advertising sucks.” This is the mantra shouted by many top advertisers over the past year. First it was Procter & Gamble last...
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Can Your Business Use Content to Compete?
Can Your Business Use Content to Compete? During the week of February 6, 2017, Huffington Post – one of the most successful online-first publications in our still short history of the Internet –...
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How to Build Your Sales and Marketing Funnel
We have all heard the term “sales funnel.” A bunch of us have heard of a “marketing funnel.” Few see them as different and equally valuable. Almost no business tracks them and analyzes them. Why is it...
View ArticleAndrew Husted, SVP Client Services, becomes president of Full Spectrum...
Akron, OH – December 5, 2023 – Josh Gordon’s eight years as President of Full Spectrum Marketing (FSM) allowed him to discover his mission for building community as the agency’s many clients include...
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